Strategies people use to be less visible online

from
,

On a lot of websites, using free email or other services comes at another price: long before the revelations of Edward Snowden about the NSA, Google, Facebook & Co. have been tracking and storing user data.

A study by the Pew Research Center has inquired about the strategies people use to decrease their visibility online. As can be seen in the chart below, 64% of adult internet users cleared their cookies and browser history to mask their online identity.

14% of users take more drastic measures and encypt their communications or use services that allow for anonymous browsing.



Infographic: Strategies people use to be less visible online  | Statista Full view
Related Infographics
  • Mobile Commerce
    Asians Are the Most Avid Mobile Shoppers

    This chart shows the percentage of e-commerce transactions happening on mobile devices in selected countries.

  • Internet usage worldwide
    How Internet Users Adapted After Snowden Revelations

    This chart shows if and how internet users around the world have changed their behavior following last year's revelations by Edward Snowden regarding online surveillance activities of the U.S. government.

  • Twitter
    Twitter Fails to Reignite User Growth

    This chart illustrates Twitter's user growth since 2010.

  • Video Game Industry
    Video Games Are Getting As Expensive As Movies

    This chart shows the estimated production budgets of the most expensive video games of all time.

  • App Stores
    75% Of Mobile Apps Want Access To User Data

    This chart shows what types of user data smartphone apps typically request access to.

More info on this topic
Internet usage worldwide statistics
Internet usage worldwide statistics
Internet usage worldwide
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

More statistics about...
Show more
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).