Millions of Teens Have Abandoned Facebook since 2011
The debate about whether or not young people are losing interest in Facebook has been going on for a while now. Some say it's a problem that the media invented, others say that teenagers are indeed jumping ship in favor of new, more hip services such as Instagram, Snapchat or Tumblr.
Yesterday, iStrategyLabs came out with a report that appears to prove Facebook's teenager exodus. According to iStrategy, which pulls its data from Facebook's social ad tool, the number of users aged 13-24 in the United States has declined by more than 6 million since January 2011. If the data is correct, Facebook's teenage user base in the U.S. shrank by an alarming 25 percent in the past three years, indicating that Facebook does indeed have trouble reaching young users.
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 3rd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 3rd quarter 2014
- Leading product brands with the most fans on Facebook in October 2014 (in millions)
Most popular product brands on Facebook in October 2014
- Facebook's advertising revenue worldwide from 2012 to 2016 (in billion U.S. dollars)
Facebook: advertising revenue worldwide 2012-2016
- Number of worldwide social network users 2010-2017Number of worldwide social network users 2010-2017
- Worldwide social network user growth 2011-2017Worldwide social network user growth 2011-2017
- Share of U.S. internet users who use selected social networks 2012-2013Share of U.S. internet users who use selected social networks 2012-2013
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