Mobile Is Even More Important to Twitter Than It Is to Facebook
Over the past few years, Internet usage has gradually moved from computers to smartphones and tablets. Social media usage in particular has become an on-the-go activity. According to recent Nielsen data, American Facebook and Twitter users already spend more time using the services on their smartphones than they do on computers. It took Facebook some time to realize that its future is mobile but when it did, the company build a great mobile ad business in no time. The Nielsen data suggests that to Twitter, mobile is even more important than it is to Facebook. 85% of Americans' Twitter usage happens on smartphones, indicating that Twitter is becoming a mobile-only company and needs to build its business accordingly.
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 2nd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 2nd quarter 2014
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Global social networks ranked by number of users 2014
- Number of smartphone social network users in the United States from 2011 to 2017 (in millions)
Number of U.S. smartphone social network users 2011-2017
- U.S. market share of sold light trucks 1990-2012U.S. market share of sold light trucks 1990-2012
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