Mobile Is Even More Important to Twitter Than It Is to Facebook
Over the past few years, Internet usage has gradually moved from computers to smartphones and tablets. Social media usage in particular has become an on-the-go activity. According to recent Nielsen data, American Facebook and Twitter users already spend more time using the services on their smartphones than they do on computers. It took Facebook some time to realize that its future is mobile but when it did, the company build a great mobile ad business in no time. The Nielsen data suggests that to Twitter, mobile is even more important than it is to Facebook. 85% of Americans' Twitter usage happens on smartphones, indicating that Twitter is becoming a mobile-only company and needs to build its business accordingly.
- Leading social networks worldwide as of January 2015, ranked by number of active users (in millions)
Global social networks ranked by number of users 2015
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 3rd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 3rd quarter 2014
- Number of social network users worldwide from 2010 to 2018 (in billions)
Number of global social network users 2010-2018
- Social media platforms used by marketers worldwide 2014Social media platforms used by marketers worldwide 2014
- Future use of social media among marketers worldwide by platform 2014Future use of social media among marketers worldwide by platform 2014
- Active mobile social media penetration in the Americas 2014Active mobile social media penetration in the Americas 2014
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