Zynga's Monetization Problem

from
,

While everybody was still going on about Apple’s „disappointing“ June quarter, social gaming company Zynga posted results that were in fact disappointing. Zynga reported underwhelming growth and cut its full year EPS forecast to a range of $0.09 - $0.04, widely missing Wall Street expectations of $0.27.

Trying to explain his company’s weak performance CEO Mark Pincus quoted changes that Facebook had made to its gaming platform and weaker-than-hoped performance of $200 million acquisition Draw Something.

After crunching the numbers, we found that Zynga is still having trouble monetizing its ever-growing user base. Average bookings per monthly unique user are on a downward-slope, having declined year-over-year in each of the past four quarters. If Zynga doesn’t manage to turn this trend around, the company will have trouble justifying the hype that surrounded its IPO last year.



Infographic: Zynga's Monetization Problem | Statista
Related Infographics
  • Twitter
    Twitter Fails to Reignite User Growth

    This chart illustrates Twitter's user growth since 2010.

  • Social Networks
    Twitter Versus Facebook

    This chart shows how Facebook and Twitter measure up in numbers.

  • Mobile Communications
    WhatsApp Has 600m Users Now

    This chart shows the number of monthly active WhatsApp users worldwide.

  • Facebook
    30% of Facebook Users Are Now Mobile-Only

    This charts shows Facebook's monthly active users, broken down by the type of device they access the social network on.

  • Facebook
    Facebook's Impressive Mobile Line-Up

    This chart shows mobile monthly active users of services owned by Facebook.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

More statistics about...
Show more
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).