Two Thirds of Android Users Don't Pay for Apps
In the battle for smartphone platform supremacy, Android has recently extended its lead over iOS in terms of market share. According to IDC, Android devices accounted for almost 70 percent of global smartphone shipments in Q2 2012, up from 46.9 percent in Q2 2011.
The huge installed base of approximately 430 million Android smartphones should be argument enough for developers to treat Android as their primary platform. There is one other aspect though, that explains why many developers still favour iOS over Android: monetization.
According to the results of an OPA survey conducted in March 2012, iOS users are far more likely to spend money on apps than Android users are. 66 percent of the Android users included in the survey haven’t paid a single dollar for apps in the past year.
- Number of available applications in the Google Play Store from December 2009 to July 2014
Google Play: number of available apps 2009-2014
- Number of apps available in leading app stores as of July 2014
Number of apps available in leading app stores as of July 2014
- Global tablet shipments from 2010 to 2014, by operating system (in million units)
Global tablet shipments by operating system per quarter 2010-2014
- Least effective mobile app monetization strategies according to developers 2014Least effective mobile app monetization strategies according to developers 2014
- Most-used mobile app monetization platforms of developers 2014Most-used mobile app monetization platforms of developers 2014
- Most-used mobile app monetization models of developers 2014Most-used mobile app monetization models of developers 2014
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