50 Years of Growth Wiped Out in a Decade
Two weeks ago, the Newspaper Association of America published its quarterly advertising report. As we reported earlier, the results were not good. In fact it was the worst quarter in thirty years when accounting for inflation.
Looking at annual numbers, the outlook is even more dramatic: if nothing extraordinary happens in the last few months of this year, 2012 will be the worst year for American newspapers since 1950. Professor Mark J. Perry of the University of Michigan estimates print advertising revenues of $19 billion this year. Taking inflation into account that is a 71 percent decline from the peak in 2000 and below the level of 1950.
- Advertising spending in the United States from 2011 to 2018 (in billion U.S. dollars)
Advertising spending in the U.S. 2011-2018
- Online advertising revenue in the United States from the 1st quarter 2007 to the 1st quarter 2014 (in billion U.S. dollars)
Quarterly online advertising revenue in the U.S. 2007-2014
- Advertising spending in the United States from 2011 to 2017, by medium (in billion U.S. dollars)
Advertising spending in the U.S. from 2011 to 2017, by medium
- Global newspaper advertising expenditure from 2000 to 2016Global newspaper advertising expenditure from 2000 to 2016
- Digital and print advertising revenue of U.S. newspapers 2003-2013Digital and print advertising revenue of U.S. newspapers 2003-2013
- Print advertising expenditure in the United Kingdom (UK) 2007-2015Print advertising expenditure in the United Kingdom (UK) 2007-2015
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