U.S. Advertisers Continue Shift to Online Ads
Last Thursday, the Interactive Advertising Bureau announced that online advertising revenue in the United States was up 14 percent in the first half of 2012, hitting a new record of $17 billion.
Online ad revenue has been rising steadily for more than ten years now, only dipping once in the wake of the financial crisis in 2009. Naturally, the rise of online advertising comes at the expense of other media, with newspapers arguably being the worst affected.
- Distribution of advertising expenditure in the United States from 2006 to 2013, by medium
Advertising expenditure in the U.S. from 2006 to 2013, by medium
- Digital advertising spending in the United States from 2012 to 2018 (in billion U.S. dollars)
Digital ad spend in the U.S. 2012-2018
- Measured advertising spending of leading internet display advertisers in the United States in 2013 (in million U.S. dollars)
Leading internet display advertisers in the U.S. 2013
- Stationary and mobile online advertising revenues in Germany 2009-2018Stationary and mobile online advertising revenues in Germany 2009-2018
- Global internet advertising revenue 2013-2018Global internet advertising revenue 2013-2018
- Reach of online advertising marketers in Germany January 2015Reach of online advertising marketers in Germany January 2015
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