U.S. Advertisers Continue Shift to Online Ads
Last Thursday, the Interactive Advertising Bureau announced that online advertising revenue in the United States was up 14 percent in the first half of 2012, hitting a new record of $17 billion.
Online ad revenue has been rising steadily for more than ten years now, only dipping once in the wake of the financial crisis in 2009. Naturally, the rise of online advertising comes at the expense of other media, with newspapers arguably being the worst affected.
- NewspapersThe Internet Won't Save U.S. Newspapers
This chart shows the U.S. newspaper advertising revenue.
- Online AdvertisingGoogle Still King
This illustrates the market share of leading internet portals in the global online advertising market. Google's market share grew from 34.9 percent in 2006 to 44.1 percent in 2010.
- NewspapersThe Age of the Internet
This infographic illustrates a forecast of newspaper and internet advertising expenditure from 2011 to 2014. Internet ad expenditure is expected to surpass newspaper advertising in 2013.
- MicrosoftMicrosoft's Money Burning Business
This chart shows the operating income of Microsoft's online services segment.
- Advertising in the U.S.Online Advertising Continues Its Rise
This chart shows the quarterly growth of U.S. online advertising revenue since 2004. To put the rise of online ads in perspective the chart includes print advertising revenue of U.S. newspapers and TV ad revenue as well.
- Digital advertising spending in the United States from 2012 to 2018 (in billion U.S. dollars)
Digital ad spend in the U.S. 2012-2018
- Measured advertising spending of leading internet display advertisers in the United States in 2013 (in million U.S. dollars)
Leading internet display advertisers in the U.S. 2013
- Net digital ad market share of major ad-selling companies in the United States from 2012 to 2015, by revenue
Digital ad market share of ad-selling companies in the U.S. 2012-2015, by revenue
- Marketing strategies by hotels during the economic crisisMarketing strategies by hotels during the economic crisis
- Global internet advertising revenue 2013-2018Global internet advertising revenue 2013-2018
- Quarterly online advertising revenue in the U.S. 2007-2014Quarterly online advertising revenue in the U.S. 2007-2014
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