U.S. Advertisers Continue Shift to Online Ads
Last Thursday, the Interactive Advertising Bureau announced that online advertising revenue in the United States was up 14 percent in the first half of 2012, hitting a new record of $17 billion.
Online ad revenue has been rising steadily for more than ten years now, only dipping once in the wake of the financial crisis in 2009. Naturally, the rise of online advertising comes at the expense of other media, with newspapers arguably being the worst affected.
- Digital advertising spending in the United States from 2012 to 2018 (in billion U.S. dollars)
Digital ad spend in the U.S. 2012-2018
- Measured advertising spending of leading internet display advertisers in the United States in 2013 (in million U.S. dollars)
Leading internet display advertisers in the U.S. 2013
- Net digital ad market share of major ad-selling companies in the United States from 2012 to 2015, by revenue
Digital ad market share of ad-selling companies in the U.S. 2012-2015, by revenue
- Marketing strategies by hotels during the economic crisisMarketing strategies by hotels during the economic crisis
- Global internet advertising revenue 2013-2018Global internet advertising revenue 2013-2018
- Quarterly online advertising revenue in the U.S. 2007-2014Quarterly online advertising revenue in the U.S. 2007-2014
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