U.S. Advertisers Continue Shift to Online Ads

from
,

Last Thursday, the Interactive Advertising Bureau announced that online advertising revenue in the United States was up 14 percent in the first half of 2012, hitting a new record of $17 billion.

Online ad revenue has been rising steadily for more than ten years now, only dipping once in the wake of the financial crisis in 2009. Naturally, the rise of online advertising comes at the expense of other media, with newspapers arguably being the worst affected.



Infographic: U.S. Advertisers Continue Shift to Online Ads | Statista Full view
Related Infographics
  • Google
    Google Ads Are Getting Cheaper

    This chart shows the year-over-year change of the average cost per click on Google ads.

  • Newspaper Industry
    The Internet Won't Save U.S. Newspapers

    This chart shows the U.S. newspaper advertising revenue.

  • Online Advertising Industry
    Google Still King

    This illustrates the market share of leading internet portals in the global online advertising market. Google's market share grew from 34.9 percent in 2006 to 44.1 percent in 2010.

  • Newspaper Industry
    The Age of the Internet

    This infographic illustrates a forecast of newspaper and internet advertising expenditure from 2011 to 2014. Internet ad expenditure is expected to surpass newspaper advertising in 2013.

  • Microsoft
    Microsoft's Money Burning Business

    This chart shows the operating income of Microsoft's online services segment.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).