iPad Market Share Drops to 50% as Rivals Catch Up
Apple’s market share in the global tablet market begins to erode. In the third quarter, Apple accounted for 50 percent of global tablet shipments, down from 66 percent in the June quarter and a new low since the introduction of the first iPad in April 2010. The launch of Google’s $199 Nexus 7 tablet and Amazon’s refresh of its popular Kindle Fire have clearly hurt Apple and the upcoming holiday quarter will show whether the iPad Mini can help Apple to re-strengthen its position. Starting at $329, Apple’s lower-end tablet is priced significantly higher than the entry models of Google and Amazon, a strategy that hasn’t fared well with many consumers.
- Worldwide tablet shipments from 2nd quarter 2010 to 1st quarter 2015 (in million units)
Worldwide tablet shipments 2010-2015, by quarter
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2015 (in million units)*
Apple iPad sales worldwide 2010-2015, by quarter
- Projected unit shipments of tablets worldwide from 2010 to 2019 (in million units)
Global tablet shipments forecast 2010-2019
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Jan Ahrens