iPad Market Share Drops to 50% as Rivals Catch Up
Apple’s market share in the global tablet market begins to erode. In the third quarter, Apple accounted for 50 percent of global tablet shipments, down from 66 percent in the June quarter and a new low since the introduction of the first iPad in April 2010. The launch of Google’s $199 Nexus 7 tablet and Amazon’s refresh of its popular Kindle Fire have clearly hurt Apple and the upcoming holiday quarter will show whether the iPad Mini can help Apple to re-strengthen its position. Starting at $329, Apple’s lower-end tablet is priced significantly higher than the entry models of Google and Amazon, a strategy that hasn’t fared well with many consumers.
- Worldwide tablet shipments from 2nd quarter 2010 to 1st quarter 2015 (in million units)
Worldwide tablet shipments 2010-2015, by quarter
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2015 (in million units)*
Apple iPad sales worldwide 2010-2015, by quarter
- Projected unit shipments of tablets worldwide from 2010 to 2019 (in million units)
Global tablet shipments forecast 2010-2019
- Apple iPad sales worldwide 2010-2015, by quarterApple iPad sales worldwide 2010-2015, by quarter
- Global tablet shipments by operating system per quarter 2010-2014Global tablet shipments by operating system per quarter 2010-2014
- Worldwide tablet shipments 2010-2015, by quarterWorldwide tablet shipments 2010-2015, by quarter
- Global tablet shipments forecast 2010-2019Global tablet shipments forecast 2010-2019
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