iPad Market Share Drops to 50% as Rivals Catch Up
Apple’s market share in the global tablet market begins to erode. In the third quarter, Apple accounted for 50 percent of global tablet shipments, down from 66 percent in the June quarter and a new low since the introduction of the first iPad in April 2010. The launch of Google’s $199 Nexus 7 tablet and Amazon’s refresh of its popular Kindle Fire have clearly hurt Apple and the upcoming holiday quarter will show whether the iPad Mini can help Apple to re-strengthen its position. Starting at $329, Apple’s lower-end tablet is priced significantly higher than the entry models of Google and Amazon, a strategy that hasn’t fared well with many consumers.
- Global tablet shipments from 2010 to 2014, by operating system (in million units)
Global tablet shipments by operating system per quarter 2010-2014
- Global market share held by tablet operating systems from 2010 to 2014, by quarter
Global market share held by tablet operating systems 2010-2014, by quarter
- Global Apple iPad sales from 3rd quarter 2010 to 3rd quarter 2014 (in million units)
Apple iPad sales worldwide 2010-2014, by quarter
- Apple iPad sales worldwide 2010-2014, by quarterApple iPad sales worldwide 2010-2014, by quarter
- Apple's global revenue from iPad sales 2010-2014Apple's global revenue from iPad sales 2010-2014
- Number of iPad sales in the U.S.Number of iPad sales in the U.S.
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Felix Richter