Android Dominates Outside of the United States
The iPhone 5 has helped Apple to stage a remarkable comeback in the U.S. smartphone market.
According to Kantar Worldpanel data, Apple’s phones accounted for 48.1 percent of smartphone sales in the twelve week period ending October 28. In the same period last year, iPhones had accounted for no more than 22.4 percent of total smartphone sales.
The United States appear to be Apple’s last stronghold however.
In all other regions in Kantar’s dataset, Android is far ahead of competing platforms.
In China, Brazil, Australia and the EU5 countries, Android’s market share hovers around 60 percent, while iOS devices account for 0.4 percent (Brazil) to 29.4 percent (Australia) of sales.
- Number of smartphones sold to end users worldwide from 2007 to 2014 (in million units)
Global smartphone sales to end users 2007-2014
- Global market share held by leading smartphone vendors from 4th quarter 2009 to 4th quarter 2014
Global market share held by smartphone vendors 2009-2014, by quarter
- Global Apple iPhone sales from 3rd quarter 2007 to 1st quarter 2015 (in million units)
Global Apple iPhone sales 2007-2015, by quarter
- Android OS: number of daily activations in selected months 2010-2012Android OS: number of daily activations in selected months 2010-2012
- Global smartphone sales 2009-2013, by OSGlobal smartphone sales 2009-2013, by OS
- U.S. market share held by smartphone platforms 2012-2014, by monthU.S. market share held by smartphone platforms 2012-2014, by month
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