Mobile Apps Set Out to Challenge Television
Mobile app usage has surpassed traditional web browsing in terms of daily use in the United States. According to Flurry Analytics, Americans now spend 127 minutes per day with mobile apps and only 70 minutes using a web browser.
As smartphone and tablet penetration continue to rise, the next step for mobile apps is to challenge television as the primary channel for media consumption. What seemed impossible just a couple of years ago, doesn’t seem too far fetched today, as more and more content becomes available via mobile apps.
The pace at which mobile apps have changed our media consumption habits is truly breathtaking, especially considering the fact that the concept is only four years old. The app concept has already started spreading to the living room, where apps are starting to change the way we interact with video game consoles and television sets as well.
For the moment, it seems safe to say that apps are the medium of the hour and quite possibly the medium of the future.
- App StoresMonthly Mobile App Usage in the U.S.
This chart shows mobile app usage by Android and iPhone users in the United States by age.
- Mobile App UsageHow Many Apps U.S. Smartphone Owners Use Per Month
This chart shows how many apps U.S. smartphone owners use per month and how much time they spend with apps.
- Mobile App UsageMobile Is Taking Over Digital Media Usage
This chart breaks down the time spent with digital media in selected content categories in the U.S. in May 2014, by platform.
- TelevisionMany Channels, Few Watched
This chart shows the number of channels viewed by the average U.S. household.
- Social NetworksHow Mobile Are Social Networks?
This chart shows the proportion of time users of social networks spent on mobile devices and desktop PCs.
- Most popular Apple App Store categories in June 2014, by share of available apps
Most popular Apple App Store categories in June 2014
- Cumulative number of apps downloaded from the Apple App Store from June 2008 to June 2014 (in billions)
Apple App Store: number of downloads as of June 2014
- Number of free and paid mobile app store downloads worldwide from 2011 to 2017 (in billions)
Mobile app stores: number of free and paid downloads 2011-2017
- Average daily media use in the U.S. 2010-2014Average daily media use in the U.S. 2010-2014
- Average active app usage in selected countries 2014Average active app usage in selected countries 2014
- Media consumption among Hispanics in the U.S. in 2012, by languageMedia consumption among Hispanics in the U.S. in 2012, by language
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