Small Tablets Dominate Pre-Christmas Consumer Interest
A couple of years ago, Apple’s co-founder and former CEO Steve Jobs famously dismissed the idea of making a tablet with a screen smaller than the original iPad’s 10 inch because it would be „too small to express the software“.
It may be one of the few misperceptions of a man with an otherwise impeccable feel for what consumers really want. It turns out that consumers do indeed want smaller tablets and in this case Jobs’ successor Tim Cook followed the advice Jobs gave him before passing the torch: "I never want you to ask what I would have done," Jobs reportedly said, “Just do what’s right."
In response to the growing competition from companies such as Google, Samsung and Amazon, Apple announced the 7.9 inch iPad mini in late October. The critical reception was overwhelmingly positive and many consumers appear to prefer the smaller form factor over the design of the full-sized iPad.
- Worldwide tablet shipments from 2nd quarter 2010 to 3rd quarter 2014 (in million units)
Worldwide tablet shipments 2010-2014, by quarter
- Global Apple iPad sales from 3rd quarter 2010 to 4th quarter 2014 (in million units)
Apple iPad sales worldwide 2010-2014, by quarter
- Global tablet shipments from 2010 to 2014, by operating system (in million units)
Global tablet shipments by operating system per quarter 2010-2014
- Survey: consumer satisfaction with tablet devices in the U.S. 2013Survey: consumer satisfaction with tablet devices in the U.S. 2013
- Apple iPad sales worldwide 2010-2014, by quarterApple iPad sales worldwide 2010-2014, by quarter
- Apple product sales comparison 2009-2014, by quarterApple product sales comparison 2009-2014, by quarter
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