Small Tablets Dominate Pre-Christmas Consumer Interest

from
,

A couple of years ago, Apple’s co-founder and former CEO Steve Jobs famously dismissed the idea of making a tablet with a screen smaller than the original iPad’s 10 inch because it would be „too small to express the software“.

It may be one of the few misperceptions of a man with an otherwise impeccable feel for what consumers really want. It turns out that consumers do indeed want smaller tablets and in this case Jobs’ successor Tim Cook followed the advice Jobs gave him before passing the torch: "I never want you to ask what I would have done," Jobs reportedly said, “Just do what’s right."

In response to the growing competition from companies such as Google, Samsung and Amazon, Apple announced the 7.9 inch iPad mini in late October. The critical reception was overwhelmingly positive and many consumers appear to prefer the smaller form factor over the design of the full-sized iPad.



Infographic: Small Tablets Dominate Pre-Christmas Consumer Interest | Statista
Related Infographics
  • iPad
    Apple's iPad Business Continues to Slump

    This chart shows Apple's quarterly iPad and iPhone sales since the iPad's release in 2010.

  • Smartphones
    Apple Beats Competitors In Smartphone Brand Loyalty

    This chart shows the brand retention rate for selected smartphone vendors.

  • Tablets
    The iPad Still Dominates Tablet Usage

    This chart shows the Top 8 tablet brands in North America, based on their share of tablet-based web usage in April 2014.

  • Smartphones
    Phablets Account for One Third of Global Smartphone Shipments

    This chart shows a breakdown of global smartphone shipments in the first quarter of 2014 by screen size.

  • Apple
    Apple Got Sued the Most Over Patents Last Year

    This chart shows U.S. patent-infringement suits filed against the following companies in 2013.

More info on this topic
You may also be interested in...
Show more
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

More statistics about...
Show more
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Felix Richter
(felix.richter@statista.com).