Facebook's Fourth Quarter Earnings

from
,

Facebook ended its first year as a public company with a solid holiday quarter. The company beat analyst expectations as it posted record revenue and returned to profitability.

Facebook’s fourth quarter revenue grew 40 percent to $1.59 billion. Mobile advertising accounted for 23 percent of ad revenues, up from 14 percent in the third quarter. A year ago, Facebook didn’t even serve ads to mobile devices; now these ads account for almost one fifth of the company’s total revenue. The decision to build a mobile ad business is also the main driver behind the reacceleration of Facebook’s revenue growth. The company’s rate of revenue growth had declined for six straight quarters before the introduction of mobile ads in 2012.

In the fourth quarter, Facebook returned to profitability, posting a modest profit of $64 million. However, CEO Mark Zuckerberg noted that short term profit growth is not a primary objective, as his company will continue to invest in future products to pursue long-term growth.

After a tumultuous year, Facebook’s shares ended 2012 on a positive note. By the end of the year, the stock was trading 50 percent above the all-time low it had hit in September. The stock continued to climb through January and is slowly approaching the IPO price of $38.



Infographic: Facebook's Fourth Quarter Earnings | Statista Full view
Related Infographics
  • Smartphones
    Nokia Remains 2nd Largest Mobile Phone Vendor (For Now)

    This chart ranks the Top 10 mobile phone vendors in Q3 2014, based on worldwide unit sales to end users.

  • Smartphones
    The Smartphone Market 2014

    This chart shows a forecast of the worldwide smartphone market share in 2014.

  • Online Shopping
    Cyber Monday 2013: The Biggest Online Spending Day In History

    This chart shows U.S. online spending on Cyber Monday from 2005 to 2013.

  • Music Industry
    Vinyl Comes Back From Near-Extinction

    This chart shows worldwide vinyl music sales since 1997.

  • Walmart
    The World's Largest Family Businesses

    This chart shows the top family-controlled firms by revenue in 2013.

More info on this topic
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).