Facebook's Fourth Quarter Earnings


Facebook ended its first year as a public company with a solid holiday quarter. The company beat analyst expectations as it posted record revenue and returned to profitability.

Facebook’s fourth quarter revenue grew 40 percent to $1.59 billion. Mobile advertising accounted for 23 percent of ad revenues, up from 14 percent in the third quarter. A year ago, Facebook didn’t even serve ads to mobile devices; now these ads account for almost one fifth of the company’s total revenue. The decision to build a mobile ad business is also the main driver behind the reacceleration of Facebook’s revenue growth. The company’s rate of revenue growth had declined for six straight quarters before the introduction of mobile ads in 2012.

In the fourth quarter, Facebook returned to profitability, posting a modest profit of $64 million. However, CEO Mark Zuckerberg noted that short term profit growth is not a primary objective, as his company will continue to invest in future products to pursue long-term growth.

After a tumultuous year, Facebook’s shares ended 2012 on a positive note. By the end of the year, the stock was trading 50 percent above the all-time low it had hit in September. The stock continued to climb through January and is slowly approaching the IPO price of $38.

Infographic: Facebook's Fourth Quarter Earnings | Statista
Related Infographics
  • Music Industry
    Music Streaming Revenues Surpass Physical Format Sales

    This chart breaks down U.S. music industry revenues by type of distribution.

  • Mobile Internet
    The True Cost of Mobile Ads

    This chart shows the data used to load mobile news wesites.

  • U.S. Government Tax Revenue
    America's Top-Earning Toll Agencies

    This chart shows revenue collected by top U.S. toll agencies in 2013.

  • Streaming
    The European Video Streaming Challenge

    This chart provides key information about video streaming.

  • E-commerce worldwide
    How Much Online Shoppers Around the World Are Spending

    This chart shows how much online shoppers around the world are expected to spend in 2015.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society an.

Download & Reference

Related market forecasts
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens