China Now Has 220 Million Online Buyers
As China's online population continues to grow, the number of Chinese online shoppers also soars: a recent estimate by eMarketer puts the number of Chinese online buyers at 219.8 million in 2012, a 23 percent increase over 2011. The United States had 150 million online buyers in 2012, but remains the largest e-commerce market in terms of total sales.
China is expected to become the second largest e-commerce market in the world this year, taking an estimated share of 14 percent of total sales and surpassing the UK and Japan.
- Market volume of mobile e-commerce in China from 2009 to 2015 (in billion yuan)
Market volume of mobile e-commerce in China 2015
- Leading B2C e-commerce retailers in China in 2011, ranked by number of users (in millions)
Leading B2C e-commerce retailers in China in 2011, ranked by number of users
- Transaction volume of the Chinese online shopping market in 2011, by product group
Transaction volume of the Chinese online shopping market in 2011, by product
- Gross merchandise volume of China's e-commerce market 2008-2017Gross merchandise volume of China's e-commerce market 2008-2017
- Forecast: annual growth rate of China's e-commerce market until 2017Forecast: annual growth rate of China's e-commerce market until 2017
- SME B2B e-commerce market structure China 2013, by platformSME B2B e-commerce market structure China 2013, by platform
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