The New York Times Paywall Is Paying Off
Update April 25, 2014<
It's been two and a half years since the New York Times Company introduced the controversial metered paywall for its online content. In the face of declining print revenues, the company felt it had no choice but to stop giving away its content for free. By the end of March 2014, the New York Times had 799,000 paying digital subscribers, which is remarkable given the reluctance of many people to pay for digital news content. More importantly though, the paywall appears to work on a monetary level as well. Overall revenue of the New York Timea has increased in eight out of the ten quarters that have been completed since the paywall's introduction.
However, there are people that argue the Times could be better off without the paywall.
There are several ways to monetize online content. One of them is charging for it. Another one, which is much more common, is advertising. The Times' decision to restrict access to its online content was, to some extent, a concious decision against advertising. Ever since paywall was introduced in March 2011, advertising revenues have declined more or less steeply. In many quarters that decline has been offset by rising circulation revenues, but there's a limit to digital subscriber growth. Those who argue against the paywall expect that limit to be reached pretty soon (subscriber growth is already tapering off), whereas online advertising will continue to grow.
It will be interesting to observe who will turn out to be right in the long term. For now, it appears, the paywall is paying off.
- News IndustryReluctance to Pay for Online News Remains High
This chart shows the percentage of online consumers in selected countries who have paid for online news in the past.
- Paid content in mediaThe Paywall Is Paying Off
This chart shows the year-over-year growth of circulation revenue of the New York Times Media Group. It shows that circulation revenue has steadily increased since the introduction of the paywall a year ago.
- United StatesAOL Returns to Growth After 8 Years
This chart shows AOL's revenue growth since the first quarter of 2008. In the fourth quarter of 2012, the former internet heavyweight returned to positive growth after 8 years of declining revenues.
- NewspapersThe Paywall Effect Is Cooling Off
This chart shows the New York Times' digital subscriber growth.
- Which online news brands have you accessed in the last week?
Leading online news brands in the U.S. as of February 2013
- Which offline news brands have you accessed in the last week?
Leading offline news brands in the U.S. 2014
- Which of the following types of news are most important to you?
Level of interest in various news types in the U.S. in 2013
- Online newspaper consumption in Great Britain 2013, by demographicOnline newspaper consumption in Great Britain 2013, by demographic
- Online newspaper consumption in Great Britain 2007-2013Online newspaper consumption in Great Britain 2007-2013
- Leading online newspapers worldwide in 2012Leading online newspapers worldwide in 2012
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Felix Richter