The Global Tablet Market Grows 78% in 2012
This week, the mobile industry is gathering in Barcelona for the annual Mobile World Congress.
Device manufacturers, wireless carriers and app developers will come together with other industry insiders to discuss the current state of the mobile industry and to present what to expect in the near future.
Just in time for this event, IDC published a note last week that shows how well the mobile industry is currently doing. In 2012, global Smartphone shipments grew 46 percent to 722 million units, i.e. smartphone shipments more than tripled since 2009, when 174 million units were shipped. The tablet market too, did very well in the past year. Total shipments reached 128 million units, a 78 percent increase over 2011. The average selling price of tablets declined 15 percent to $461, mainly due to the success of lower-priced 7-inch tablets.
The PC industry continued to struggle in 2012. Shipments of laptop and desktop PCs declined 3 and 4 percent, respectively, as consumers are switching to mobile connected devices. Adding to the industry’s problems is the fact that update cycles are much longer for PCs than they are for smartphones. A new PC can probably serve an average user 5 years or longer, while smartphone vendors profit from 2-year update cycles and carrier subsidies. It is still too early to say if the tablet market can keep up the pace once it reaches a certain level of saturation, but it seems reasonable to assume that tablets carry a longer life cycle than smartphones typically do.
- SmartphonesHow Smartphone Prices Differ Across Platforms
This chart shows how the prices of smartphones shipped in Q2 2014 differ depending on their operating system.
- AndroidMobile Web: Android Surpasses Apple
This chart shows the global share of iOS and Android mobile/tablet traffic.
- SmartphonesApple and Samsung Lose Ground to Chinese Vendors
This chart shows global market share of the world's leading smartphone vendors in Q2 2014.
- TabletsThe Tablet Market Is Increasingly Fragmented
This chart shows tablet market share of the five largest tablet vendors in the second quarter of 2014.
- iPadApple's iPad Business Continues to Slump
This chart shows Apple's quarterly iPad and iPhone sales since the iPad's release in 2010.
- Global tablet shipments from 2010 to 2014, by operating system (in million units)
Global tablet shipments by operating system per quarter 2010-2014
- Global market share held by tablet operating systems from 2010 to 2014, by quarter
Global market share held by tablet operating systems 2010-2014, by quarter
- Global Apple iPad sales from 3rd quarter 2010 to 3rd quarter 2014 (in million units)
Apple iPad sales worldwide 2010-2014, by quarter
- Forecast: global tablet sales Q1 2011- Q4 2012, by regionForecast: global tablet sales Q1 2011- Q4 2012, by region
- Apple vs. Samsung: U.S. smartphone market share Q1 2010-Q1 2012Apple vs. Samsung: U.S. smartphone market share Q1 2010-Q1 2012
- Smartphones: global market share forecast 2011-2017, by countrySmartphones: global market share forecast 2011-2017, by country
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