Phablets to Become the Next Big Thing in Asia


When Samsung introduced the Galaxy Note in 2011, it was a bold move for the Korean electronics giant. With its 5.3-inch display, the smartphone was much bigger than Samsung’s flagship model, the 4.3-inch Galaxy SII, and the included stylus appeared like a relic from the pre-touchscreen era. Industry experts and tech journalists were largely sceptical whether the Note could find an audience. The device seemed too big to be used one-handedly, let alone to fit in a pants pocket.

Against all odds, the Galaxy Note became a success, selling more than 10 million units in its first year and spawning a new device category. The term phablet, a portmanteau of phone and tablet, refers to smartphones with 4.6 to 6.5-inch screens that are meant to combine the functionalities of smartphones and tablets.

According to ABI Research, more than 80 million phablets were shipped in 2012 and that number is expected to grow to 385 million by 2017.
Phablets are especially popular in the Asia-Pacific region. Last year, the region accounted for 42 percent of global shipments, a proportion that ABI expects to expand steadily over the next few years to reach more than 50 percent by 2017.

Infographic: Phablets to Become the Next Big Thing in Asia | Statista
Related Infographics
  • Private Wealth Management
    Asia-Pacific Surpasses North America In Millionaires

    This chart shows the HNWI population from 2009 to 2014.

  • iPhone
    The iPhone Cycle

    This chart shows how Apple's share of smartphone sales in the United States and major European markets fluctuates through the year.

  • Indonesia
    These Nations Use VPNs The Most

    This chart shows the share of internet users who use VPNs to access restricted sites and social networks.

  • BRIC countries
    Putin Is Held In Low Regard Around The World

    This chart shows the percentage of people confident about President Vladimir Putin doing the right thing regarding world affairs.

  • College & University
    Where Foreign Students Face The Highest University Fees

    This chart shows the average annual unversity fees for international students in selected countries in 2014.

More info on this topic
Smartphones statistics
Smartphones statistics
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society an.

Download & Reference

More statistics about...
Show more
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens