UK: change in online shopping since COVID-19 2020-2021

Over the past pandemic year, a significant number of consumers in the United Kingdom (UK) have reported changes in their online shopping behavior. Specifically, in March 2020, about 40 percent of UK shoppers said they had been shopping more online, compared to before the coronavirus (COVID-19) pandemic. By February 2021, however, this percentage had grown to approximately 75 percent. By the same token, offline shopping has decreased over the analyzed period.

Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021

Characteristic	Buying more online than before	Buying less online than before	Buying as much online as before
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Release date

2021

More information

Region

United Kingdom

Survey time period

March 2020 to February 2021

Number of respondents

1,000*

Age group

16 to 65 years

Special properties

Mobile questionnaire conducted via an app

Method of interview

Online survey

Supplementary notes

* Each survey had a count of 1,000 respondents.
Original survey question: ‘Has your buying behaviour online or in stores (offline) changed because of coronavirus?’
Survey dates: March 20-23rd; April 20-21st; May 13-20th; June 16-22nd; August 6-9th; January 20-21st; February 1-7th.

Percentage points deviating from 100 percent are probably due to rounding.

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