B2B online event fatigue worldwide 2021

Published by
Valentina Dencheva,
Jan 6, 2023
During a survey carried out among B2B tech marketing and demand generation decision-makers and influencers worldwide in May 2021, 50 percent of respondents said buyers were becoming significantly fatigued with online events, while 40 percent said they were becoming somewhat fatigued.

Share of buyers with online event fatigue according to B2B tech marketers in May 2021

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Release date

July 2021

Region

Worldwide

Survey time period

May 2021

Number of respondents

152 respondents

Special properties

among B2B tech marketing and demand gen decision-makers and influencers

Supplementary notes

Survey question: "In your opinion, are buyers becoming fatigued with online events?"

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Statistics on " Virtual event marketing worldwide "

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Overview

6

Online and hybrid events

7

Digital tools and tech

4

Marketer and attendee perspectives

7

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Topics

Virtual event marketing
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