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Tablet PCs and eReaders: penetration rate 2010-2012

 

Penetration rate of tablet PCs and eReaders in selected countries around the world from 2010 to 2012

Worldwide; Consumers in the U.S., Japan, Germany, France, UK and South Korea; aprox. 3,000; Bain & Company, Bain survey “L’écrit et le Numérique”; 2010 Source: Bain & Company


© Statista 2012

Reading support:
The graph depicts the penetration rate of tablet PCs and eReaders in 2010 and forecasted rates for 2012 based on survey results in selected countries. In 2010, the penetration rate was at three percent in South Korea. Global tablet sales are currently growing at high rate: in the second quarter of 2011, 13.6 million units were shipped, up from 3.3 million in the same period of the previous year. Market research firm Gartner expects the growth to continue in the next few years: a recent forecast of tablet sales predicts that 326 million units will be sold in 2015, compared to less than 20 million units in 2010.

Statistic Information
 
Survey
Survey time period 2010
Interview
Number of respondents aprox. 3,000
Region Worldwide
Macroregion Trans-Continental only (with GER)
Relevance 3
Special features Consumers in the U.S., Japan, Germany, France, UK and South Korea
Release
Published by Bain & Company
Release date October 2010
Further information Values for 2012 represent a forecast.
* U.S., Japan, Germany, France, United Kingdom and South Korea.
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