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Content marketing tactics used in B2B communications in North America in 2012 (fee-based)

What content marketing tactics are used in your company?

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This graph depicts content marketing tactics used in B2B communications in North America in 2012. During the survey, more than 60 percent of the respondents said that they used white papers as a content marketing tactic.

Statistic Information
 
close Markets and sectors
Media & Advertising , Advertising & Marketing
Survey
Survey by  Get Account
Survey name  Get Account
Survey time period August 2012
Interview
Number of respondents n = 1,416 B2B marketers
Region North America
Macroregion North-America only
Relevance 3
Method of interview Online survey
Release
Published by  Get Account
Source link  Get Account
Release date October 2012
Cataloging
Tags advertising, B2B, Business to Business, Communication, communication channels, communication media, communication tool, communication tools, companies, company, content, content consumption, content marketing, corporate communications, magazines, marketing, marketing forms, marketing tool, marketing tools, means of communication, North America, social media, social media, use, videos
Top tags marketing, use, communication tool, content marketing, marketing tool
Markets and sectors Media & Advertising, Advertising & Marketing
Further information  Get Account
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