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Mobile apps: monthly revenue per user in 2011, by app category

 

Monthly average revenue per iOS and Android app user in January 2011, by app category (in U.S. dollars)

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Worldwide; January 2011 Source: Mobclix


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Reading support:
The statistic shows the monthly revenue per app user by category. An Android app in the "Utilities" category generated an average revenue of 7 U.S. dollars and 20 cents per user whereas an iPhone app in the same category yielded a monthly revenue of 9.50 U.S. dollars per user.

Statistic Information
 
close Markets and sectors
Internet , Mobile Internet & Apps
Survey
Survey time period January 2011
Object of investigation Value of a buyer App
Region Worldwide
Macroregion Trans-Continental only (without GER)
Type Ranking
Category advertisement, business volume
Relevance 3
Release
Published by Business Insider
Release date February 2011
Further information The study includes apps belonging to the categories Games, Entertainment and Utilities, which were downloaded more than 500,000 times, or among the top 10 downloads for at least two weeks.
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