Advertising spending share in the U.S. from 2010 to 2016, by media (fee-based)

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This timeline presents the advertising spending share in the United States in 2010 and 2011 as well as a forecast until 2016, broken down by media. eMarketer projected that outdoor advertising would take 4.1 percent of all advertising spending in 2012 in the U.S. Here you can find the breakdown in U.S. dollars.