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U.S. advertising spending in 2011, by medium

 

U.S. advertising spending in 2011, by medium (in percent)

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United States; Kantar Media Source: Kantar Media


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The graph above shows the composition of U.S. advertising expenditure in 2011, broken down by medium. The consumer magazines ad spend share amounted to 14.7 percent, whereas all four types of magazines presented in this statistic gathered a total share of 16.2 percent. Click for historical data for 2009 and 2010.

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