Sales of the leading imported beer brands of the United States in 2016 (in million U.S. dollars)

This graph shows the sales of the leading imported beer brands of the United States in 2016. Modelo Especial was the third ranked imported beer brand of the United States with about 352.5 million U.S. dollars worth of sales for the 52 weeks ended January 24, 2016. Bud Light was the top selling domestic beer brand in the United States in 2016.


U.S. beer market

Based on per capita consumption, beer is the most preferred alcoholic beverage in the United States. Beer is obtained through a beer manufacturing process called brewing. The final beer varieties range from less than 3 percent alcohol by volume to about 14 percent alcohol by volume. Most beer types contain alcohol between 4 and 6 percent by volume.

The beer market in the United States is characterized by large breweries, mid-sized breweries and microbreweries, all of which brew a vast variety of craft beer. Many kinds of beer go through a so-called three-tier system which is comprised of suppliers, wholesalers, and retailers. The alcoholic drinks must be sold by their supplier, which can be a national brewery or an importer, to the wholesaler or distributor, who in turn sells the beer further to a retailer.

Comparing the exports and imports of U.S. malt beverages, the United States is categorized as a net importer. The imported beer brands stem from all over the world. The leading best-selling imported beer brands of the United States predominantly include Mexican beer brands such as Corona, Modelo Especial and Dos Equis. Modelo Especial is owned by the Mexican beer manufacturer and distributor Grupo Modelo, which was founded in 1925. As of late, the company brews and distributes 14 brands and is present in more than 180 countries.

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 Sales in million U.S. dollars
Corona Extra 693.6
Heineken 360.1
Modelo Especial 352.5
Stella Artois Lager 193.4
Corona Light 192.6
Dos Equis XX Lager Especial 159.4
Tecate 83.6
Guinness Draught 58.9
Pacifico 51.9
Becks 48.3
Heineken Premium Light Lager 43.3
Labatt Blue 38.7
Tecate Light 38.3
Newcastle Brown Ale 38.2
Negra Modelo 36.9
Labatt Blue Light 35.4
Guinness Extra Stout 30.9
Dos Equis XX Ambar Lager 29.2
Fosters Lager 26.9
Red Stripe 23.9
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