Sales of the leading imported beer brands of the United States in 2015 (in million U.S. dollars)

This graph shows the sales of the leading imported beer brands of the United States in 2015. Modelo Especial was the third ranked imported beer brand of the United States with about 280.4 million U.S. dollars worth of sales in 2015.


U.S. beer market

Based on per capita consumption, beer is the most preferred alcoholic beverage in the United States. Beer is obtained through a beer manufacturing process called brewing. The final beer varieties range from less than 3 percent alcohol by volume to about 14 percent alcohol by volume. Most beer types contain alcohol between 4 and 6 percent by volume.

The beer market in the United States is characterized by large breweries, mid-sized breweries and microbreweries, all of which brew a vast variety of craft beer. Many kinds of beer go through a so-called three-tier system which is comprised of suppliers, wholesalers, and retailers. The alcoholic drinks must be sold by their supplier, which can be a national brewery or an importer, to the wholesaler or distributor, who in turn sells the beer further to a retailer.

Comparing the exports and imports of U.S. malt beverages, the United States is categorized as a net importer. The imported beer brands stem from all over the world. The leading best-selling imported beer brands of the United States predominantly include Mexican beer brands such as Corona, Modelo Especial and Dos Equis. Modelo Especial is owned by the Mexican beer manufacturer and distributor Grupo Modelo, which was founded in 1925. As of late, the company brews and distributes 14 brands and is present in more than 180 countries.

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 Sales in million U.S. dollars
Corona Extra 626
Heineken 361.9
Modelo Especial 280.4
Corona Light 177.8
Stella Artois Lager 159.7
Dos Equis XX Lager Especial 146.6
Tecate 87.6
Guinness Draught 57.5
Pacifico 49.8
Newcastle Brown Ale 45.9
Heineken Premium Light Lager 44.2
Becks 43.7
Labatt Blue 40
Labatt Blue Light 36.2
Negra Modelo 33.4
Dos Equis XX Ambar Lager 29.7
Tecate Light 29.2
Guinness Extra Stout 28.5
Foster's Lager 27.3
Beers of Mexico Variety Pack 25.4
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