The statistic shows the leading hair conditioner brands in the United States in 2012, based on sales. In that year, private label hair conditioner brands accounted for sales of nearly 23 million U.S. dollars in the United States.
Hair conditioner and hair care in the United States
A hair care product that is used to change the texture and appearance of hair, modern hair conditioner was created at the beginning of the twentieth century. Hair care is a multi billion dollar industry in the United States. The hair conditioner sector is dynamic; women are continually looking for affordable products that can help them recreate the looks they see in the media.
Procter & Gamble represents a significant piece of that pie. In 2012, Procter & Gamble was the leading hair conditioner vendor in the United States generating just over USD 258 million in sales; almost 26 percent of US total sales through food, drug and mass merchandise outlets (excluding Walmart) for the 52 weeks ended September 9, 2012.
The hair conditioner and hair care industry in general is aiming to provide astute customer satisfaction by providing products that help people feel good, look good and get more out of life. Consumer consumption and interest in hair products are going beyond traditional cleansing, conditioning and styling. More women are looking for ways to repair and protect hair from damage caused by styling.
The hair conditioner category is going above and beyond the traditional nourishing regimens to provide consumers with exciting products that are on trend. In 2012, the hair conditioner was amongst the United States' top 25 health and beauty care product categories, with sales of slightly over USD 1 billion.
The introduction of this new line of nourishing shampoos and conditioners will change the way people care for their hair and is bound to shake up the category.