This statistic shows the market share of leading brands in the United States fast food industry in 2013. Burger King Corporation accounted for 4.1 percent of the U.S. fast food industry.
Leading U.S. fast food brands - additional information
McDonald’s held, by far, the largest market share of the United States fast food industry in 2013. Its closest competitor was Yum! Brands - owner of popular chains Taco Bell, KFC, Pizza Hut and WingStreet. The top five brands account for just under half of the entire U.S. fast food industry, which, in 2013, generated over 191 billion U.S. dollars in revenue. This revenue was forecasted to rise above 210 billion dollars in 2018.
As well as leading the U.S. fast food industry, McDonald’s was also the most valuable fast food brand worldwide in 2013. With a brand value of more than 85 billion U.S. dollars, the company was worth over three times its closest competitor, Starbucks. McDonald’s worldwide revenue reached 28 billion U.S. dollars in 2013, with almost nine billion of this being accumulated in the U.S. Of approximately 233 thousand U.S. fast food establishments, 14.3 thousand belonged to McDonald’s. Despite its success, the chain’s burgers were ranked last for their taste out of 21 popular U.S. burger chains, with a score of just 5.8 out of ten. The Habit Burger Grill placed first with a score of 8.1.
Fast food is clearly popular with U.S. consumers. In a November 2013 survey, more than 82 percent of Americans admitted to eating in quick service restaurants at least once a week – although nearly a quarter have said that they look for healthy options. The popularity of fast food is perhaps unsurprising, considering that children aged between two and 11 years watch hundreds of fast food ads annually. Once again, McDonald’s topped the list, with two- to five-year-olds watching an average of 207.7 of McDonald’s ads in 2012, and six- to 11-year-olds watching 253.6 ads that year.