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Leading movie studio brands in the U.S. in 2012, by brand equity

 

Leading movie studio brands in the United States in 2012, by brand equity

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United States; 15 years and older; base: n > 38,500; January 31 to February 20, 2012 Source: Harris Interactive


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This statistic shows leading movie studio brands in the United States in 2012, by brand equity as rated by consumers. DreamWorks Studios, headquartered in Universal City in California, received the most favorable ratings, with an equity score of 69.26.

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Statistic Information
 
close Markets and sectors
Media & Advertising , Radio, TV & Film
Survey
Survey by  Get Free Basic Account
Survey name  Get Free Basic Account
Survey time period January 31 to February 20, 2012
Interview
Number of respondents base: n > 38,500
Region United States
Macroregion North-America only
Age group 15 years and older
Relevance 3
Method of interview Online survey
Release
Published by Harris Interactive
Source link  Get Free Basic Account
Release date October 2012
Cataloging
Tags 20th Century Fox, brand equity, brand ranking, brands, equity, film studio, Lionsgate, movie industry, New Line Cinema, Paramount, product rating, ranking, Sony, studio, studio, studios, Warner Bros, Warner Bros. Pictures
Top tags movie industry, film studio, brand equity
Markets and sectors Media & Advertising, Radio, TV & Film
Further information Harris Poll EquiTrend is a leading Brand Equity Tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 U.S. consumers age 15 and older on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand.
Release date is approximate.
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