This statistic shows the annual occupancy rate of the U.S. hotel lodging industry from 2000 to 2013, and a forecast for 2014 and 2015. In 2005, the occupancy rate was at 63 percent. An occupancy rate of 64.2 percent was forecasted for 2015.
U.S. hotel occupancy rates - additional information
The timeline indicates a sharp drop in hotel occupancy rates in the United States in 2009, down to 54.6 percent from 59.8 percent in 2008. This is likely to have been caused by the global recession occurring at the time and the resulting unwillingness of U.S. consumers to spend money. The occupancy rate peaked in 2006 and, while rising steadily since 2009, it had still not reached the same level by 2013. This is reflected in the U.S. hotel industry revenue which fell from 155.6 billion U.S. dollars in 2008 to 133.3 billion U.S. dollars in 2009.
The U.S. hotel occupancy rate was one of the lowest in the world in 2013, the only region with a lower rate was Northern Africa at 46.6 percent. The region with the highest occupancy rate in 2013 was Asia Pacific. The U.S. was also one of the cheapest regions – it had an average daily rate 94 U.S. dollars cheaper than the most expensive region, the Middle East. In terms of hotel brands, two of the top three largest brands in the world originated in the U.S., Marriott International and Hilton Worldwide. The largest brand, however, was the British InterContinental Hotels Group.
Despite all the setbacks, American customer satisfaction with U.S. hotels remained high in 2014 and the monthly hotel occupancy rate reached 65.7 percent in April 2014 – higher than it had been in the same month for the previous three years.