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Importance of user-generated content on online vehicle sites 2010-2011 (fee-based)

Percentage of vehicle buyers who look for user-generated content on dealer and brand sites in 2010 and 2011

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This 2011 statistic shows consumers' interest in user-generated content on automobile dealer and manufacturer websites. During the survey, it was found that 73 percent of worldwide online vehicle buyers were interested in user-generated content.

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