Estimated Super Bowl related consumer spending in the U.S. from 2007 to 2015 (in billion U.S. dollars)*

The statistic depicts the consumer spending in the U.S. related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2015 (Super Bowl XLIX). It is estimated that a total amount of 14.31 billion U.S. dollars will be spent by consumers in the U.S. on Super Bowl related purchases in 2015.

These purchases include for example foods and beverages, game-related merchandise, other apparel, decorations and televisions.

Economic impact of the Super Bowl

The Super Bowl is the biggest single-day sports event in the world. In it, the champions of the American Football Conference (AFC) and the National Football Conference (NFC) play against each other to determine the champion of the National Football League (NFL). Super Bowl Sunday is somewhat of an unofficial holiday in the United States. The game is watched by millions of people and is usually amongst the highest-rated television broadcasts in the U.S. Super Bowl XLVIII (2014), for example, had a total viewership of 111.5 million and a TV rating of 46.4. The estimated total Super Bowl related consumer spending was at 12.37 billion U.S. dollars in 2014.

In 2014, consumers in the United States shelled out almost 80 U.S. dollars on average on purchases related to the Super Bowl. The majority of consumers planned to buy food and beverages (77%) in 2014, according to a survey commissioned by the National Retail Federation. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture.

Wagering money on the game is also popular. In 2014, more than 100 million U.S. dollars were placed on Super Bowl related bets at sports books in Nevada alone. Of this amount, the sports books kept around 19.67 million U.S. dollars as winnings, a winning percentage of 16.5 percent.

Since the Super Bowl is one of the most-watched sporting events in the world; it is a very attractive place for TV-advertisements. In 2012, Super Bowl advertisement spending reached a total of about 245 million U.S. dollars. The average cost for a 30-second TV commercial was at 4 million U.S. dollars in 2013.

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 Consumer spending in billion U.S. dollars
2007 8.71
2008 9.47
2009 9.56
2010 8.87
2011 10.15
2012 11.02
2013 12.28
2014 12.37
2015 14.31
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