Estimated Super Bowl related consumer spending in the U.S. from 2007 to 2016 (in billion U.S. dollars)*

The statistic depicts the consumer spending in the U.S. related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2016 (Super Bowl 50). It is estimated that a total amount of 15.53 billion U.S. dollars will be spent by consumers in the U.S. on Super Bowl related purchases in 2016.

These purchases include for example foods and beverages, game-related merchandise, other apparel, decorations and televisions.

Super Bowl consumer spending -- additional information

The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In 2014, for example, Super Bowl advertising revenue reached a total of more than 330 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost 4.5 million U.S. dollars in 2015.

The estimated total Super Bowl related consumer spending was at 14.31 billion U.S. dollars in 2015, an increase of two billion U.S. dollars compared to the previous year. Consumers in the United States shelled out, on average, almost 90 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2015, about 115 million U.S. dollars were placed on Super Bowl related bets at casinos in the state of Nevada alone. Of this amount, the sports books kept around 3.26 million U.S. dollars as winnings, a winning percentage of 2.8 percent.

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 Consumer spending in billion U.S. dollars
2007 8.71
2008 9.47
2009 9.56
2010 8.87
2011 10.15
2012 11.02
2013 12.28
2014 12.37
2015 14.31
2016 15.53
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