Genre breakdown of primetime TV advertising expenditure in the United States in 2011

This statistic shows a genre breakdown of primetime TV advertising expenditure in the United States. In 2011, 29 percent of primetime TV advertising expenditure was spent on advertising in sports programming.

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 Share of primetime TV ad spend
Drama 35%
Sports 29%
Reality 17%
Sitcom 15%
News 4%
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