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Genre breakdown of primetime TV advertising expenditure in the United States in 2011

This statistic shows a genre breakdown of primetime TV advertising expenditure in the United States. In 2011, 29 percent of primetime TV advertising expenditure was spent on advertising in sports programming.

 Share of primetime TV ad spend
Drama 35%
Sports 29%
Reality 17%
Sitcom 15%
News 4%
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