This statistic shows a genre breakdown of primetime TV advertising expenditure in the United States. In 2011, 29 percent of primetime TV advertising expenditure was spent on advertising in sports programming.
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Genre breakdown of primetime TV ad spend in the U.S. 2011
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- United States
- Survey time period
- 2011
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Genre breakdown of primetime TV advertising expenditure in the United States in 2011
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| Share of primetime TV ad spend | |
|---|---|
| Drama | 35% |
| Sports | 29% |
| Reality | 17% |
| Sitcom | 15% |
| News | 4% |
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