Facebook ads CPC 2025, by country
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Among the countries presented in the data set, the United States had the highest cost-per-click (CPC) for Facebook ads as of February 2025, with
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U.S. dollars. The lowest value belonged to India, with Log in or register to access precise data.
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U.S. cents. Log in or register to access precise data.
Facebook CPC
CPCs vary depending on the advertising campaign’s objective. If the aim is as simple as gaining post engagement, then CPCs are the least expensive. However, the more complex the objective, the higher the cost-per-click gets. The most expensive is app installs, which means that advertisers need to pay
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U.S. dollars per click that leads to customers installing apps, compared to Log in or register to access precise data.
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U.S. dollars for post engagement. Brand awareness, page likes, reach and conversions are in the middle of the spectrum.Log in or register to access precise data.
