Opinion of tablet advertising in the U.S. 2012

This statistic presents the opinions about tablet advertising on mobile applications and on mobile web. In 2012, 33 percent of interviewed tablet owners described the ads as eye-catching and 37 as hard to ignore.

In your experience, which of the following describes tablet advertising on apps and the mobile web?*

Characteristic	Tablet owners	Tablet content buyers
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Release date

June 2012

More information

Region

United States

Survey time period

March 19 to March 26, 2012

Number of respondents

Wireless tablet owners/users n = 710 / Tablet owners/users who bought any content n = 434

Age group

8-64 years

Supplementary notes

* Multiple answers were possible.

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