This timeline presents the total global advertising revenues from 2007 to 2010 and provides a forecast until 2016. In 2010, the total global advertising revenue amounted to 468.74 billion U.S. dollars.
Global advertising market – additional information
At the beginning of the presented period (in 2007), global advertising revenue amounted to more than 495 billion U.S. dollars. The following two years were the period of an economic recession, causing the ad revenue to decrease to approximately 438.3 billion. The market started recuperating in 2010 and PwC projected it would recover to the 2007 levels by 2012 and continue growing in the years to follow. The forecasted compound annual growth rate for the period from 2012 to 2016 was 6.4 percent.
In October 2012, PwC released figures regarding the distribution of advertising revenue worldwide by medium in 2011 and 2016. According to their projection, TV will be able to retain its 35 percent share. The only medium that is expected to grow (and significantly so) will be the internet (desktop and mobile), increasing its share from 19 to 29 percent. All other media, including print (newspapers and magazines), radio and out-of-home will lose from one to three percent market share over that period. Advertising markets are projected to grow across all major world regions between 2011 and 2017, with Asia-Pacific and North America expected to grow most. However, the growth rates for all regions are expected to fall, so the growth will slow down. eMarketer forecasted that between 2011 and 2017 North America and Western Europe – two most developed regional advertising markets worldwide – will lose share in the global market, whereas the remaining four – the Middle East and Africa, Eastern Europe, Latin America as well as the Asia and Pacific region – will gain.