Advertising spending in Western Europe 2014-2026

Published by
J. G. Navarro,
Feb 14, 2024
The source forecast that, in 2024, advertising spending in Western Europe will amount to 141 billion U.S. dollars, up from 137.4 billion dollars a year earlier – a projected growth of less than three percent. The United Kingdom is the largest ad market in Europe.

Advertising spending in Western Europe from 2014 to 2026 (in billion U.S. dollars)

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Release date

November 2023

Region

Europe

Survey time period

2014 to 2022

Supplementary notes

* Forecast.

Data preceding 2022 comes from earlier releases.
Numbers have been rounded.

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