Responses to internet radio advertising in the U.S. 2011-2012

This graph presents the responses to internet radio advertising in the United States in 2011 and 2012. In 2012, 12 percent of the respondents stated they became a "fan" of the company or brand because of their internet radio advertisement.

Responses to internet radio advertising in the United States in 2011* and 2012

Characteristic	2012	2011
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Release date

May 2012

More information

Region

United States

Survey time period

January 7, 2012 to January 17, 2012

Number of respondents

n= 1,000

Age group

18 years and older

Special properties

internet radio listeners

Method of interview

Online survey

Supplementary notes

* Figures for 2011 come from "TargetSpot Digital Audio Usage Trends: A Highly Engaged Listenership, 2011", which was an online survey, carried out between December 22, 2010 and December 30, 2010, among 1,000 adult U.S. internet radio listeners in broadband households who listen to the medium once a month to daily.

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