Actions connected TV viewers have taken as a result of ads in the U.S. 2012

This statistic lists the various actions connected TV viewers have taken as a result of ads in the United States in 2012. The YuMe survey revealed that 25 perecent of respondents stated they had "liked" or followed a brand or product as a result of a connected TV ad.

Which of the following actions have you taken as a result of a message or advertisement for something on connected TV that interested you?*

Action taken	Share of respondents
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Release date

August 2012

More information

Region

United States

Survey time period

May 24 and June 4, 2012

Number of respondents

n = 736

Special properties

connected TV consumers

Method of interview

Online survey

Supplementary notes

* The original question posed by the source was: "Thinking of all the times you have ever watched or viewed content from the Internet on your TV screen, which of the following actions have you taken as a result of a message or advertisement for something that interested you or that you were planning to purchase?"
The respondents were between 18 and 54 years of age.
Multiple answers were possible.

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