This graph depicts the projected total volume of consumer sports equipment purchases by sports category in the U.S. in 2013. Consumer spending on basketball equipment amounted to around 281 million U.S. dollars.
Sports equipment sales in the U.S. - additional information
Wholesale sales of sporting goods equipment in the U.S. generated over 22 billion U.S. dollars in 2013, almost a 2 billion U.S. dollar increase on 2010. The biggest segment for consumer sports equipment in 2013 was the hunting and firearms sector. Around 6.4 billion U.S. dollars of hunting and firearms equipment was sold in the U.S. in 2013 and almost 2 billion U.S. dollars of these sales were generated from handguns and 1.84 billion U.S. dollars from rifles. This equates to over 4 million handguns and 3.9 million rifles being sold in the United States in 2013. Overall there were in excess of 5.5 million firearms imported into the U.S. in 2013, of which over 3 million were handguns.
Exercise equipment was responsible for the second highest volume of sales in the U.S. in 2013 with over 5.8 billion U.S. dollars generated. Wholesale sales of exercise cycles contributed 369 million U.S. dollars and exercise benches produced 122.3 million U.S. dollars of sales. This growth in the sport and exercise market is reflected in the fact that overall more Americans are taking part in daily exercise. In 2010, 18.5 percent of the U.S. population took part in sporting activities every day and this figure rose to 19.3 percent in 2012.
The golf equipment segment is also a lucrative market as equipment sales reached 3.6 billion U.S dollars in the U.S. in 2013. TaylorMade, a subsidiary of Adidas, is the largest golf equipment company worldwide with revenue of 1.7 billion U.S. dollars in 2013. However, the overall number of participants in golf in the U.S. has decreased steadily from almost 30 million in 2006 to around 22.4 million in 2012.