U.S. digital coupon usage penetration for selected product categories 2016

Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016

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Source

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Release date

January 2017

Region

United States

Survey time period

August 8 to 20, 2016

Number of respondents

total survey n=1,000

Age group

18 years and older

Special properties

n=777 coupon users who redeem coupons online

Method of interview

Online survey

Supplementary notes

Original question: "How often do you use coupons online for the following products? - Frequently or occasionally"

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