This statistic represents Subaru's vehicle sales in the United States in October 2014 and October 2015. In October 2015, more than 51,000 Subaru vehicles were sold in the United States. This figure represents a year-on-year increase of 20 percent.
Subaru’s vehicle sales in the U.S.
With FY 2016 first quarter net sales of around 765.3 billion Japanese yen, Fuji Heavy Industries might not be on everyone’s radar when talking about cars, but its automobile manufacturing division, Subaru, has emerged as one of the fastest growing carmakers worldwide. Between January and September 2015, Subaru vehicle sales in the United States surged by 14.2 percent to reach 428,702 units. In the United States, the Japanese company is growing at a faster pace than Tesla, the BMW group or Fiat Chrysler Automobiles, and is in fact trailing only its peer Asian automakers: Mitsubishi and Tata-owned Jaguar Land Rover. Mitsubishi is making gains in both Europe and North America: Between January and September, the group increased its U.S. vehicle sales by a staggering 25.5 percent, ranking it ahead of Jaguar Land Rover at 18.6 percent - and Subaru at 14.2 percent.
In addition to its growing popularity, Subaru is also one of the most profitable car brands out there, pocketing an estimated nine cents for every dollar generated in revenue. At the source of Fuji’s profitability lies the weak yen resulting from Japan’s persistent recession. With vehicle sales on the rise, it will be interesting to see if Subaru will add more capacity to its non-domestic plants in Malaysia and Lafayette, Indiana.