This statistic represents Subaru's vehicle sales in the United States in January 2015 and January 2016. In January 2016, more than 41,000 Subaru vehicles were sold in the United States. This figure represents a year-to-date annual increase of 0.7 percent.
Subaru’s vehicle sales in the U.S.
With FY 2016 first quarter net sales of around 765.3 billion Japanese yen, Fuji Heavy Industries might not be on everyone’s radar when talking about cars, but its automobile manufacturing division, Subaru, has emerged as one of the fastest growing carmakers worldwide. Between January and December 2015, Subaru vehicle sales in the United States surged by 13.4 percent to reach 582,675 units. In the United States, the Japanese company's double digit growth is in fact trailing only the one of Tesla and peer Asian automakers: Mitsubishi, Geely-owned Volvo Cars and Tata-owned Jaguar Land Rover. Mitsubishi is making gains in both Europe and North America: Between January and November, the group increased its U.S. vehicle sales by a staggering 23 percent, ranking it ahead of Subaru at 13.5 percent.
In addition to its growing popularity, Subaru is also one of the most profitable car brands out there, pocketing an estimated nine cents for every dollar generated in revenue. At the source of Fuji’s profitability lies the weak yen resulting from Japan’s persistent recession. With vehicle sales on the rise, it will be interesting to see if Subaru will add more capacity to its non-domestic plants in Malaysia and Lafayette, Indiana.