When the economy improves, will you continue to purchase private label products?

RegionYesNo
North America 94% 6%
Europe 92% 8%
Global average 91% 9%
Latin America 90% 10%
Asia Pacific 90% 10%
Middle East/Africa/Pakistan 80% 20%
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This statistic depicts the share of consumers who will continue to buy private label brands worldwide in 2010, by region. The survey revealed that 94 percent of North American respondents would continue to purchase private label brands even after the economy improves.

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