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Share of global consumers who will continue to buy private label brands 2010

 

When the economy improves, will you continue to purchase private label products?

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Worldwide; respondents across 53 countries; n = >27,000; Nielsen ; Q3 2010 Source: Nielsen


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Reading support:
This statistic depicts the share of consumers who will continue to buy private label brands worldwide in 2010, by region. The survey revealed that 94 percent of North American respondents would continue to purchase private label brands even after the economy improves.

Statistic Information
 
close Markets and sectors
Retail & Trade , Food & Beverage
Survey
Survey time period Q3 2010
Interview
Number of respondents n = >27,000
Region Worldwide
Macroregion Trans-Continental only (with GER)
Relevance 3
Special features respondents across 53 countries
Method of interview Online survey
Release
Published by Nielsen
Release date May 2011
Further information The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
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