Private label brand perception worldwide in 2014, by region

This statistic depicts the global perception of private label brands in 2014, broken down by region. The survey revealed that 73 percent of the North American respondents somewhat or strongly agreed that private label brands are usually extremely good value for money.

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 North AmericaLatin AmericaEuropeAsia PacificMiddle East/Africa
Perception of private label quality has improved over time 69% 76% 63% 74% 71%
I purchase private label products to save money 81% 72% 71% 66% 72%
It's important to get the best price on a product 78% 85% 73% 60% 75%
Private labels are usually extremely good value for money 73% 76% 69% 62% 63%
Private labels are a good alternative to name brands 75% 75% 70% 58% 61%
I am a smart shopper when I buy private label products 71% 67% 63% 57% 64%
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