Importance of digital media types in marketing in the U.S. 2021

Published by Statista Research Department, Jan 6, 2023
During a December 2020 survey carried out among U.S. advertisers, 41 percent of advertisers who were planning to use influencer marketing in their marketing strategies in the first half of 2021 stated that it would be more important in that period than it was before.

Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021

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Release date

April 2021

Region

United States

Survey time period

December 2020

Special properties

among 205 advertisers (46 percent marketer, 54 percent agency) / among advertisers who planned to use media types in the first half of 2021

Supplementary notes

Original question: "Thinking about the media types of your [company/main client] plans to use in the 1st half of 2021, will the importance of using each media type to achieve overall marketing goals be more, relatively the same or less than in the past?"

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