China: B2C e-commerce sales growth 2016-2021

This timeline shows the projected year-on-year B2C e-commerce sales growth in China from 2016 to 2021. In 2016, B2C e-commerce sales revenues in China increased 25.9 percent compared to the previous year.

Annual B2C e-commerce sales growth in China in 2016 with a forecast until 2021

Characteristic	E-commerce sales growth rate
2021*	9.7%
2020*	13.6%
2019*	17.5%
2018*	22%
2017*	25%
2016	25.9%

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Release date

October 2016

More information

Region

China

Survey time period

2016

Special properties

excludes Hong Kong

Supplementary notes

* Forecast.

Includes:
Sale of physical goods via a digital channel to a private end user (B2C)
Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. smartphones)

Excludes:
Digital media (e.g. music downloads, eBooks)
Digitally distributed services (e.g. plane tickets)
B2B markets (e.g. Alibaba)Resale of used goods (reCommerce)Sales between private persons (e.g. Craigslist)

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