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U.S. parents' attitudes to online marketing practices aimed at children in 2012

 

Parents' attitudes towards online marketing and data collection practices aimed at children in the U.S. in 2012

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United States; parents only; base: n = 2,002; Princeton Research Associates International (PSRAI); November 6 to 18, 2012 Source: Center For Digital Democracy; Common Sense Media


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Reading support:
The statistic presents U.S. parents' attitudes towards online marketing and data collection practises aimed at children. During the survey carried out in November 2012, 52 percent of parents strongly agreed that it was wrong for advertisers to collect and keep information about where a child went online and what that child did online.
The survey was carried out in connection with the planned update of the Children’s Online Privacy Protection Act.

Statistic Information
 
Survey
Survey time period November 6 to 18, 2012
Interview
Number of respondents base: n = 2,002
Region United States
Macroregion North-America only
Age group 18 years and older
Relevance 3
Special features parents only
Method of interview Telephone interview
Release
Published by Center For Digital Democracy; Common Sense Media
Release date December 2012
Further information * For these statements, the anwser "Don't know / no answer" received less than one percent of responses.
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