TV and online video advertising use in the United States in October 2012

The statistic presents the use of TV and online video ads in the United States in October 2012. Among the 4,100 brands advertising through either of the channels, 12 percent advertised using both TV and online video ads.

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 Share of brands
Use TV ads only 77%
Use online video 23%
Use online video and TV ads 12%
Use online video only 11%
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