This graph presents the market share of the leading 10 bottled sparkling water brands in the United States in 2015. For the 52 weeks ended May 17, 2015, Italian water brand San Pellegrino held a market share of around 7.5 percent in the United States, based on generated sales amounting to 109.23 million U.S. dollars.
Bottled sparkling water
Bottled sparkling water is a subcategory of bottled water. It can be packaged in glass or plastic water bottles. Based on the definition of the International Bottled Water Association, sparkling bottled water is known as bottled water fortified with carbon dioxide. Other terms used for labeling include sparkling mineral water, carbonated water or sparkling drinking water. According to the U.S. Food and Drug Administration, sparkling water is categorized under soft drinks.
Grocery shoppers can choose between key brands such as ‘Sparkling Ice’, ‘Perrier’ or ‘San Pellegrino’. ‘Perrier’ is a popular French mineral water brand, which source originates in Southern France. Consumers widely know the brand by the characteristic green, club-shaped bottle and the white lettering. According to the latest data published in the Beverage Industry Magazine, Perrier was ranked as the third leading bottled sparkling water brand with sales amounting to 180.99 million U.S. dollars in 2015. Compared to the previous sales year, the brand increased sales by over 9 percent. The generated sales correspond to a market share of 12.3 percent in 2015, down from 13.1 percent in the prior sales year. Only private label brands and ‘Sparkling Ice’ held a larger share of total category sales.
‘Perrier’ is owned by Nestlé Waters, one division of Swiss-based Nestlé S.A. Nestlé Waters continued to be a key player in the bottled water segment.
Bottled sparkling water has a convenient and healthy image for consumers in the United States. The per capita consumption of bottled water in the United States amounted to 34 gallons in 2014 – thus, it nearly doubled since 1999.