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Most valuable sports events brands worldwide in 2014 (in million U.S. dollars)*

 Brand value (in million U.S. dollars)
Super Bowl 500
Summer Olympic Games 348
Winter Olympic Games 285
FIFA World Cup 170
NCAA Men's Final Four 143
UEFA Champions League 139
MLB World Series 113
WrestleMania 105
Daytona 500 100
Kentucky Derby 99
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The statistic shows a ranking of sports events worldwide in 2014 according to brand value that was calculated by Forbes. The Super Bowl is the most valuable sports event brand with a value of 500 million U.S. dollars.

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