Most valuable sports events brands worldwide in 2015 (in million U.S. dollars)*

The statistic shows a ranking of sports events worldwide in 2015 according to brand value that was calculated by Forbes. The Super Bowl is the most valuable sports event brand with a value of 580 million U.S. dollars.

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 Brand value in million U.S. dollars
Super Bowl 580
Summer Olympic Games 348
Winter Olympic Games 285
FIFA World Cup 229
WrestleMania 170
NCAA Men's Final Four 150
Daytona 500 136
UEFA Champions League 127
College Football playoff 106
MLB World Series 101
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