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Most valuable sports events brands worldwide in 2013 (in million U.S. dollars)*

 Brand value (in million U.S. dollars)
Super Bowl 464
Summer Olympic Games 348
FIFA World Cup 160
NCAA Men's Final Four 137
MLB World Series 135
Winter Olympic Games 123
UEFA Champions League 117
Daytona 500 98
Kentucky Derby 97
MLB All-Star Week 86
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The statistic shows a ranking of sports events worldwide in 2013 according to brand value that was calculated by Forbes. The Super Bowl is the most valuable sports event brand with a value of 464 million U.S. dollars.

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