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Brand value of the 25 most valuable brands in 2014 (in million U.S. dollars)

This statistic presents the brand value of the 25 most valuable brands in 2014. Apple is the most valuable brand in the world with an estimated brand value of about 104.68 billion U.S. dollars. Samsung, which is the second leading brand in the world, has a brand value of about 78.75 billion U.S. dollars.

Brand value

Not to be mistaken with brand equity, a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. For example, Google is one of the most recognized brands in the world. In North America alone the brand's value amounted to approximately USD 114 billion in 2013.

Ultimately, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.

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 Brand value in million U.S. dollars
Apple 104,680
Samsung 78,752
Google 68,620
Microsoft 62,783
Verizon 53,466
GE 52,533
AT&T 45,410 45,147
Walmart 44,779
IBM 41,513
Toyota 34,903
Coca-Cola 33,722
China Mobile 31,845
T Mobile 30,607
Wells Fargo 30,242
Vodafone 29,612
BMW 28,962
Shell 28,575
Volkswagen 27,062
HSBC 26,870
Bank of America 26,683
Mitsubishi (conglomerate) 26,145
McDonald's 26,047
Citi 24,518
The Home Depot 24,323
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