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Brand value of the 25 most valuable brands in 2015 (in million U.S. dollars)

This statistic presents the brand value of the 25 most valuable brands in 2015. Apple is the most valuable brand in the world with an estimated brand value of about 128.3 billion U.S. dollars. Samsung, which is the second leading brand in the world, has a brand value of about 81.72 billion U.S. dollars.


Brand value

Not to be mistaken with brand equity, a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. For example, Google is one of the most recognized brands in the world. In North America alone the brand's value amounted to approximately USD 114 billion in 2013.

Ultimately, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.

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 Brand value in million U.S. dollars
Apple 128,303
Samsung 81,716
Google 76,683
Microsoft 67,060
Verizon 59,843
AT&T 58,820
Amazon.com 56,124
General Electric 48,019
China Mobile 47,916
Walmart 46,737
Coca-Cola 35,797
IBM 35,428
Toyota 35,017
Wells Fargo 34,925
BMW 33,079
T (Deutsche Telekom in Germany) 31,108
Volkswagen 31,025
Shell 30,716
Walt Disney 30,698
ICBC 27,459
Mercedes-Benz 27,328
Vodafone 27,287
HSBC 27,280
China Construction Bank 26,417
Citi 26,210
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