Leading social media websites in the United States in February 2016, based on share of visits

The statistic shows the market share of the most popular social media sites in the United States in February 2016, based on market share of visits. Twitter was ranked fourth with 5 percent of all U.S. social media site visits. Market leader Facebook accounted for 43.9 percent of all social media site visits.


Most popular social media sites in the U.S. – further information

Social networking is one of the most popular internet activities in North America, particularly in the U.S. Nearly 80 percent of internet users in the United States have a social network profile. The number of social network users in the United States is projected to increase from 180 million in 2015 to over 200 million users in 2019. Facebook is, by far, the most popular social media site. Almost three-quarters of internet users in the United States access Facebook as of April 2015.

The social media video platform YouTube is the second most used social media site in the country, accounting for nearly 22 percent of all visits. Reddit is the third most popular social media site with 5.3 of the share, closely followed by Twitter, which accounts for five percent. Even though Pinterest is the fourth most popular social media site in the U.S., the visual social sharing platform has the second-largest reach among the U.S. online population– 31 percent usage rate as of April 2015 – and ranks the highest in customer satisfaction in the U.S. YouTube is ranked third in terms of user satisfaction, just behind Wikipedia.

Social network sites are also especially popular on mobile. Several social networks ranked among the most popular smartphone apps in the U.S., with Facebook, Facebook Messenger and YouTube leading the ranking again. During an annual study of mobile online usage, it was found that Facebook accounts for 19 percent of the time spent on mobile apps and devices in the U.S. According to the study, 12 percent of mobile device time is spent on messaging/social activities.

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 Market share in percent
Facebook 43.9%
YouTube 21.8%
Reddit 5.3%
Twitter 5%
Pinterest 1.6%
Instagram 1.6%
LinkedIn 1.5%
Tumblr 1.3%
Yahoo! Answers 1.2%
Yelp 0.9%
Source information for logged in users only.
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